To build the conversation we created a fictional product from the future called Cell Yourself and sent it out to social media influencers and journalists.
Looking like the latest home health test kit, Cell Yourself invites recipients to imagine a future in which a range of outcomes for fertility, pregnancy care, preventative medicine and healthy ageing are looking increasingly plausible.
Interwoven in the product experience is information about the science as well as ethical questions for consideration. The kits help to bring a wider audience to the content on this site so that more voices are included in this important discussion.